A woman with curly brown hair stands with arms crossed in a bright, modern interior. She wears a white sleeveless top, peach wide-legged pants, and brown boots. Behind her is a rustic wooden console table with candles, a dark purple geode, a stack of books, and a straw hat. There is a leafy plant in a woven basket on the left.

Rapid growth, no guard rails

Dr. Brooke Weinstein had a fast-growing audience, a powerful personal story, and a distinct point of view rooted in neuroscience. But with rapid growth came complexity.

The Solution

We rebuilt from the inside out, strategy first.

  • Voice & Messaging Bank
    Created a digital brand voice bank to unify content across platforms, sharpen her positioning, and better utilize AI to streamline operations.

  • Offer Architecture
    Refined and renamed her signature programs, eliminated brand confusion, and developed The Regulation Reset Collective: a scalable subscription model with clear tiers, audience alignment, and messaging that converts.

  • Content Strategy
    Shifted from scattered posts to structured, voice-led storytelling—balancing humor, neuroscience, and real-life parenthood. Built SEO optimized copy frameworks and DM automation systems to convert viral engagement into leads.

  • Platform & System Overhaul
    Migrated operations to HubSpot and Circle, negotiated enterprise pricing, and implemented lead tracking, automation workflows, and analytics dashboards to support real-time decision-making.

  • PR & Brand Positioning
    Revised media kits & secured features and local press following her Austin Woman and 40 Under 40 awards. Positioned Brooke as a thought leader in the mental health and burnout recovery space.

The Results

  • 1M+ audience across platforms

  • 80M+ organic reach in under 6 months

  • 3x increase in paid conversions from Instagram

  • 6-figure+ growth in recurring revenue through community launch

  • Consistent press, podcast invites, and growing brand collaborations

Three men sitting on a white couch in an office, with blinds and windows behind them, promoting Austin Face & Body and announcing meet the team.

Scaling a multi-provider aesthetics practice with strategy, systems, and smart ad spend.

We started with a full operational audit—from lead flow to staffing to media buying—and rebuilt the foundation from there.

The Solution

  • Agency Reorg + Budget Realignment
    Streamlined a disjointed roster of marketing vendors and reallocated spend toward high-ROI paid channels. Introduced data-driven ad strategy across Meta and Google, leading to a measurable spike in qualified leads.

  • Membership Program Development
    Concepted and executed the practice’s first membership program—adding a recurring revenue stream and increasing retention among med spa patients.

  • Content Revamp

    Contracted and directed my creative team to completely rework the practice’s content strategy and visuals. The result: social content that finally matched the quality of care patients were receiving.

The Results

  • 40% increase in qualified leads within 3 months of paid media overhaul

  • Rebuilt sales pipeline with stronger follow-up = higher close rates

  • Successfully launched a new surgeon with booked consults from day one

  • Content performance improved across all channels with higher engagement and consistency